WARRIOR SPORTS is an industry-leading lacrosse and hockey equipment brand. They support some of the world’s best athletes, head to toe.

Producer | Director | DP | Edit

I developed a vision, aesthetic, and story around JJ, while leaning into the Warrior brand image.

The piece needed to 1) welcome JJ Sillstrop to the Warrior athlete family and 2) highlight a of pieces of Warrior gear. However, neither of these objectives needed an obtuse/obvious approach. We decided to create a piece that created more of the emotion we wanted rather than utilizing too heavy-handed of an approach. The lighting design was meant to reflect JJ’s passion about the style, aesthetic, and “flowy” skill nature of the game of lacrosse. Yet, the dark mood brought the game day intensity of playing on a big stage. We utilized a single location and aimed to create multiple “worlds” in order to ensure the edit carried enough dimension.

Project resources were constrained. Initially, we wanted to pursue a 3D animation-based concept, but we had to pivot. Constraint is not the enemy… We invested heavily into G&E in order to really nail the lighting design. Controlling the large space was challenging, yet fun. Based on storyboards and a pre-chosen track, everything came together well in the edit.